Email Marketing Tips

So who here owns their own business or has a successful side hustle??  From an etsy shop to a full-fledged brick and mortar, a part-time gig to a real full time job, women are starting businesses on their own more and more.  Social media marketing is on the rise, but email marketing is treated like it’s going out of style. Do you collect your customers email addresses for a weekly email or a monthly newsletter?

If y’all didn’t know, I am the owner and founder of Magnolia Marketing Group, a digital marketing firm that specializes in social media, website design, and branding for small businesses.  We are always preaching to our clients that social media is great and all, but email marketing is NOT going out of style, it’s actually more important than ever!  It actually yields higher ROI and conversion rates than social media and gives you a direct line to your engaged target market.  Did you know that email marketing delivers an ROI of $44 for every $1 spent? 

I don’t typically share marketing tips or info here, but when I came across this infographic from Campaign Monitor, I just knew I had to share it.  It gives the greatest tips of 10 do’s and don’ts to create impactful and effective email marketing campaigns, and is spot on.  If you follow these tips, your email marketing will be on point and you won’t bug your customers too much in the process!

Do you have side hustle or small business?  Do you send emails or newsletters out to your customers?  I’d love to hear your thoughts!

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